Scope of Service Experience
Human Resource Coordinator / Marketing & Social Media / Public Relations / Event Coordinator
Background & Experience
10+ years in tourism and economic development, Laureen moved to New Mexico in 2002 to work in Tourism Planning & Development with Tribes; she has worked in Tourism Marketing at the state level. She has guided and directed tours both domestic and internationally. She has dual citizenship in Ireland and the US, Lerch was one of the first guides to lead tours in Northern Ireland following the Peace Agreements. She also volunteers with local non-profits to create, expand, and implement new innovative social media strategies and marketing plans.
Laureen joined NAI Maestas & Ward as the executive assistant, she was quickly promoted to managing human resources for NAI Maestas &Ward and all of it's affiliate companies including H&M Property Services; Sun Vista Enterprises; Prime Properties; Maestas Development Group; and NAI Maestas & Ward Santa Fe. In addition to coordinating all human resource functions for 65 employees, she also oversees 22 independent contractors. She leads up the company public relations, community outreach, plans & executes all company related events. She is the voice behind the companies social media, marketing, and website news.
-Ball State University - Bachelor of Science, Tourism Geography & Anthropology
-The University of New Mexico - Robert O. Anderson School of Management
-Certificate in Human Resource Management, 2015
-Geographic Information Systems (GIS) Certificate for Managers, 2014
-Certificate in Practical Project Management, 2013