NAI Maestas & Ward
6801 Jefferson Road NE
Suite 200

Albuquerque, NM United States 87109
t505-998-1567 f505-878-0002
Human Resources Coordinator

Scope of Service Experience
Administrative Coordinator / HR / Marketing & Social Media / Public Relations / Event Coordinator
Background & Experience
10+ years in tourism and economic development, Laureen moved to New Mexico in 2002 to work in Tourism Planning & Development with Tribes; she has worked in Tourism Marketing at the state level. She has guided and directed tours both domestic and internationally. She has dual citizenship in Ireland and the US, Lerch was one of the first guides to lead tours in Northern Ireland following the Peace Agreements. She also volunteers with local non-profits to create, expand, and implement new innovative social media strategies and marketing plans. She is currently the Administrative HR Coordinator, Marketing & Social Media Strategist, and Company Event Planner, she joined NAI Maestas & Ward in 2014 as an Executive Assistant.
Ball State University
Bachelor of Science, Tourism Geography & Anthropology

The University of New Mexico - Robert O. Anderson School of Management
Certificate in Human Resource Management, 2015
Geographic Information Systems (GIS) Certificate for Managers, 2014
Certificate in Practical Project Management, 2013