Scope of Service Experience
Strategic Marketing Planning and Implementation
Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs while also monitoring the competition. Johanna obtains market share by developing marketing plans and programs and directing promotional support.
Background & Experience
Johanna graduated from the La Sabana University in Colombia with a Bachelors Degree in International Business Mangment and then made a specialization in strategic management. Prior to joining NAI Gaviria, worked as PMO at IBM where she coordinated the financial operations of consulting proyects and maintenance objectives with the Proyect Manager to improve efficiency and adherence to corporate auditing standards.