Scope of Service Experience
Oversee all aspects of marketing for the Company.
Work with Partners and Marketing Team to develop Marketing strategy.
Work with General Manager to develop and track Marketing Budget on an annual basis.
Oversees all communications, promotional activities, and public relations selected to support the brand and marketing strategy.
Manage all aspects of social and digital media, including Company Website, Mobile App, Facebook, Twitter, and Blog.
Manage media relations, speaking engagements, special events, and community outreach activities for the company.
Stay connected with NAI Global, using them as a resource for new marketing materials and strategies, and also attending events offered by NAI Global to network with peers from other markets.
Upload data packages to CAR website, Loopnet, and CoStar.
Prepare ads and inserts for print media (GR Business Journal, MLive).
Prepare and send email blasts.
Issue press releases for new employees and agents.
Develop and coordinate Education Series for Company clients and referral sources.
Work with marketing firm to develop strategy and monitor results for online advertising.
Work with agents and marketing firm to coordinate post card mailings.
Look for new, creative ways to market the company, agents, and properties.
Coordinate all company social functions.
Prepare and coordinate mailing of holiday cards.
Assist agents and staff with any other marketing related activities.
Background & Experience
Wedgwood Christian Services
Grand Rapids, MI
Women's Resource Center
Assistant Director of Development
Traverse City, MI
Western Michigan University
BA Arts and Science
Public Relations, Marketing, Graphic Design & Imaging
Professional Associations & Designations
National Association of Professional Women- Member
American Marketing Association- West Michigan Chapter Member
Wedgwood Christian Services Social Events Committee- Board Member
Public Relations Organizations (PRO)
Northern Michigan Fund Development Professionals- (fall 2011-spring 13)
Northwest Michigan Association of Volunteer Administrators- Communications Co-Chair (fall 2011-spring 13)
Kentwood Community Church Marketing Council
Wedgwood Christian Services Next Generation Board