NAI Mexico - Mexico City
Blvd. Manuel Avila Camacho No. 36, 1402
Torre Esmeralda II, Col. Lomas de Chapultepec

Mexico, DF Mexico 11000
t52 (55) 5291-5449 m52 (55) 5403-5430 f52 (55) 1100-0741
Alejandro
De la Cerda
Associate Director Hotels, Resorts and Residential Development

Background & Experience
NAI Mexico as Associate Director in the area of hotels, resorts and residential developments.

Executive Director and Partner, ASEFINTUR, S. C. 1995 to date.
Investment Banking/Real Estate, Financing, Advisor on Real Estate and Tourism Projects, which may be on New Projects, Expansions, and or Existing Projects; as well as on Sales and Mergers & Acquisitions of Real Estate Developments and Tourism Real Estate Projects, such as Hotels, Houses and Condominiums in their various schemes.

Director of Finance and Administration. International Kitchens (1995). I
Responsible for the financial and administrative areas. Of particular importance, because of the crisis, was the renegotiation of the company’s debt.

Compañia Minera Las Cuevas, S. A. (1993-1994).
Responsible for the financial area of the mine, of particular importance were the computer models created to budget and control the operation and the -bank relationships.

Director of the Acapulco office of Operadora de Bolsa, S. A. (1989-1993).
This was the only office in The State of Guerrero that had access to the Mexican Stock Exchange; therefore, I had access to many forms of financial operations.

Regional Director of the Ministry of Tourism, The States of Guerrero, Oaxaca and Chiapas. (1984-1988).

Planning Director, Compañia Industrial de San Cristobal, S. A. de C. V. (1978-1983).
This was a time of considerable growth for the company; he developed the systems and analysis methods that were behind that growth period.

Administration and Finance Professor. University of the Americas. (1976).



Education
University of the Americas, Puebla, México.
Bachelor in Business Administration (BBA, 1972)

University of Texas at Austin, Texas, USA.
Master in Business Administration (MBA, 1975)

University of Texas at Austin, Texas USA.
PhD in Finance & Operations Research – (1978).